A law firm's website has one job: earn enough trust that a prospective client picks up the phone. For Anthony W. Surber — a sole practitioner with a 20-year career built on personal relationships and deep specialization — the site needed to feel both authoritative and approachable.
We designed from the outside in: What does a stressed homeowner navigating a foreclosure need to see first? The answers shaped every decision — from the utility bar surfacing the phone number before anything else, to the six-card practice grid communicating scope at a glance without overwhelming.
The result communicates one clear message: this is a focused expert who puts clients first — and you can reach him directly, right now.
The site's primary color — a deep navy (#1B2A4A) — is one of the most universally trusted hues in professional services. Used across law, finance, and government for its associations with authority and stability, it establishes instant credibility without the coldness of corporate grey.
Against white, the contrast is sharp and legible. Navy service cards with white text create clear visual hierarchy without decorative complexity. The circular "AS" monogram logo signals personal identity over institutional anonymity — this is a person, not a faceless partnership.
Typography pairs a classic serif for display headings with a clean sans-serif for body copy. Established and experienced, but communicates plainly. No legal jargon, no obscure formatting. Exactly what a prospective client needs to feel comfortable picking up the phone.