1031 Ivy Exchange · Real estate law · 1031 exchange
Engineering a Perfect 100: The 1031 Ivy Exchange Build
A perfect 100 on Google PageSpeed — hand-coded, search-first.
1031 exchange law is a competitive, technical niche where the buyer is sophisticated and the search results are crowded. The site we built for Tampa Bay's 1031 Ivy Exchange scores a perfect 100 on Google PageSpeed — a bar most law firm sites never approach — because performance was an engineering decision made in the first line of code, not an optimization pass at the end.
The situation
Exchange clients arrive with specific, technical questions and short patience. The site had to answer like a specialist, load like a utility, and rank in a niche where every competitor is bidding on the same handful of terms.
What we did
Hand-coded, nothing wasted. Every page is built from scratch — no template, no page builder, no dead weight shipped to the visitor. That is how a content-rich legal site reaches a perfect PageSpeed score and stays there.
Search-first architecture. Structured data, clean information architecture, and content targeting the exact questions exchange clients actually ask — built into the site's skeleton rather than sprinkled on top.
Measurement from day one. The full analytics stack reports what that visibility earns, so the firm knows which questions bring clients, not just visitors.
The result
- A perfect 100 on Google PageSpeed — the commission we point to when we say speed is designed, not tuned.
- Technical SEO foundations built for a competitive legal niche.
- Every site we ship is now held to the bar this one set.
See the full commission in the portfolio, or start a project — your market recon is free and on the table at the first call.