Riviera RCM · Healthcare · international medical billing
How Riviera RCM Doubled Consultation Requests in 60 Days
Consultation requests doubled within 60 days of launch.
Riviera RCM runs medical billing for practices across the Caribbean and Latin America. Their old site described the firm; it didn't sell it. Sixty days after relaunch, consultation requests had doubled — and the client's own words became the case study: "They didn't just build us a website. They built us a sales tool."
The situation
An international billing firm has one conversion that matters: the consultation request. Everything else on the site is either moving a visitor toward that request or wasting their attention. The old presence buried the ask, spoke one language to a two-language market, and required a developer for every content change.
What we did
Bilingual as a foundation, not a feature. Full English and Spanish experiences, built as first-class citizens for the firm's Caribbean and Latin American client base — not a translated afterthought bolted on later.
Every page routes to the consultation. We rebuilt the structure conversion-first: whatever page a visitor lands on, the path to a consultation request is one glance away and the next step is always obvious.
A platform the team runs themselves. Riviera's staff update content without calling a developer. For a lean operation, that is the difference between a site that stays current and one that quietly rots.
The result
- Consultation requests doubled within 60 days of launch.
- The firm's team publishes and updates content without developer time.
- The site now works as the first salesperson a prospect meets — in either language.
"They didn't just build us a website. They built us a sales tool. Consultation requests doubled in 60 days." — Sandy Kenslow, CEO, Riviera RCM
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