Non-profit, youth equestrian scholarships. Tampa Bay, FL.
Winnie's Heart of Gold
A warm, story-first home for a non-profit that sends kids to horse camp in memory of a chestnut mare named Winnie.
- Services
- Website, donation experience, storytelling design
- Industry
- Non-profit, youth equestrian scholarships
- Location
- Tampa Bay, FL
The approach.
Winnie's Heart of Gold began with a mare who taught hundreds of children to ride, and the site's job was to tell that story the way the family tells it — warmly, personally, without a whiff of institutional fundraising copy. The story leads; the giving follows naturally from it. Sponsorships are structured the way donors actually give — full or partial, one-time or recurring — with every dollar going to camp scholarships, and the flow between generous impulse and completed gift kept as short as a good checkout. Galleries of scholarship recipients and days at the barn show donors exactly what they fund, which is the most honest fundraising argument there is. The build carries the same measurement foundation as every commission, so the foundation knows what its story earns.
What we built.
Winnie's story
The mare who taught hundreds of children to ride, told the way the family tells it.
Sponsor a camper
Full and partial sponsorships, one-time or recurring, with every dollar going to camp scholarships.
Recipients and camp life
Galleries of scholarship recipients and days at the barn that show donors exactly what they fund.
Ready to build something remarkable?
Tell us about your project and we will tell you how we would approach it. No obligation, no templates.